Innovation is imperative for the multiple industries on the market of our time. Today, it would not be possible to compete in the global marketplace without the incorporation of design as a tool in management, production, marketing, and communication. Observing new trends, we can witness the emergence of one of the most innovative sectors of the textile and clothing industry, namely signature design.
With growth and expansion projects, national economies can generate original collections of clothing, footwear, accessories and also jewelry. Design production and design marketing circuits are consolidated in most countries in Europe. The public has already incorporated the use of design products. Design in the fashion industry might make some people think of a certain illusion, a universe full of glamor. However, it is merely a part of an economic and business hub of superlative importance whose success depends on the talent and creativity of its creators. Convinced that the world economy has extraordinary opportunities due to the effervescent activity of designers worldwide, economy researchers systematically follow the impact of fashion design.
In recent years, signature authors and designers have increasingly made an important impact on the local and international market. The most important are that signature authors and designers can act independently and free from the trends that decide what is fashionable. However, signature authors and designers do depend on macroeconomic results, or rather, these also depend on them, given that they also yield revenue and the success and prosperity of cities and governments also depend on them albeit indirectly. Design companies are generally young companies that execute viable short and long term projects. They also need to face problems that hinder their growth but can also become challenges. It is necessary to generate systematic production diagnosis methods to define the correct needs and set actions in motion.