Design plays a crucial role in consumer engagement, be it design that is aimed at real life venues or those that target online mediums. There are many types of economic activities that have design as a crucial element within their business model. An example of an industry that relies heavily on design can be exemplified by the gaming industry or gambling industry.
Real life venues for gambling such as casinos depend heavily on design in order to entice customers to step through their doors, their success or failure depending on the number of individuals that visit their establishment. The design approach of casinos has one purpose in mind, that of making the visitor gamble as much as possible. The way the casino floors are laid out, the way different types of games are placed and located, the atmosphere that surrounds the room in question, even certain smells or sounds can enforce the idea of gambling in the mind of the consumer.
Due to the fact that life today happens in two mediums, real world and the online one, potential visitors have the option of engaging with a certain casino in both ways. In both of these situations design plays a crucial role, whilst in the case of real life locations the casino’s design is of the utmost importance, this also holds true for websites and online gambling platforms.
In a number of situations there is a pre-visit stage to a casino in which the potential customer becomes informed about the casino’s page such as casinobonus.ie in order to see what it has on offer. The design of the website in this situation needs to be user-friendly and informative as the competition is stiff thus a bad design can put off a potential client sending him to a different casino. Through a competent design not only would the casino attract the customer to its venue but also entice them to engage in online gambling on their website.